Michelle Obama has long been a champion of Jason Wu...

"...Michelle Obama has long been a champion of Jason Wu, famously appearing in one of his designs at the Inaugural Ball in 2009. But now, she has taken her support one step further: she is the first person to wear his brand new contemporary label, Miss Wu, which doesn’t hit stores until January 2013...." "...The First Lady was the first person to be photographed in Miss Wu, the designer’s forthcoming contemporary label, when she appeared at a campaign event in Cincinnati on Wednesday. "...The Jason Wu Collection was established with a commitment to making beautifully crafted clothes with a modern sophistication. Jason has always been driven by a curiosity to learn about construction, workmanship and perfecting every detail of his designs. “My philosophy has always been to build a garment from the inside out,” explains Jason...."

As a child he began using dolls as mannequins to learn how to sew after his mother bought him his first sewing machine. The small nature of the mannequins taught him to fine tune every minute detail of his designs. Today, he continues on the same path, striving for perfection in his collection where he must start working 5-6 months in advance of their presentation. Over 90% of his fabrics are produced in Italy and France, most of which are designed for and exclusive to Jason. Each season he creates unique prints based on the inspiration of the season and frequently explores new and innovative ways of printing them onto fabric. As the entire accessory collection is produced in Italy, he begins the process by creating custom hardware, heels and working closely with the tanneries to develop unique designs. His many intricate embellishments take at least 5 months to create. The signature feather details are created ..." ... to this page ...